Traditional marketing tools often lack the transparency retailers need to determine whether or not they are receiving a good ROI. In addition, coupon services often push retailers towards higher discounts, ultimately eroding the bottom lines of the retailers. NAU aims to address these problems, among others, by leveraging a CPA model to create a new marketing paradigm.
NAU directly connects retailers and customers on their platform based on an enhanced SoLoMo (Social, Local, Mobile) marketing approach. And the system uses Blockchain technology to guarantee transparency and reliability.
The NAU platform enables retailers to provide special offers that benefit and attract customers. Businesses can also provide rewards for customer referrals. By empowering users to be ambassadors to their favorite retailers, NAU eliminates the need for marketing middlemen.
Users can access the NAU platform primarily via a mobile app with a geolocation module, allowing users to see retailers and specific offers relevant to them. This reduces the risk of over-offering - a common issue in coupon-rich environments.
Ninety-five percent of retailer fees go to the referring user and the platform retains 5%. With NAU, there is no relationship between the amount of the discount and the reward retailers pay to users.
NAU users could even turn a profit since the service is free and can lead to rewards and discounts from retailers. NAU also incentivizes user participation through other benefits such as providing a second item for free.
For retailers, NAU lowers financial barriers to entry posed by traditional coupon models. It costs 10 tokens for businesses to start campaigns with one offer. (NAU will even give the first million NAU retailers 10 tokens as a sign-up bonus.) The company has started enlisting retailers for the first stages of platform deployment.
NAU offers a number of benefits to investors. For one, the platform incentivizes users to act as retail ambassadors. This will increase the number of users on the platform as they share offers with others. The NAU developers anticipate that retailers will eventually accept NAU tokens as a form of payment for goods or services.
From a logistical standpoint, there is a limit on the number of tokens that will be released. Therefore, as demand increases over time, the token value should consistently increase. Finally, NAU has mapped out several events occurring in conjunction with the token sale. These events include NAU's token listing on exchange markets, public announcements about development and marketing progress, and updates about NAU team activities. This exposure is expected to fuel NAU's growth.
A public pre-ICO starts on the 1st of November, 2017 and will end on the 6th of November. The token price will be $0.04 for 1 token and the bonus will be 35%.
The regular ICO starts on November 10, 2017 and ends on December 17 (or earlier, if the 600M token hard cap of the main stage of the token sale is reached).
There will be one billion NAU tokens available for sale. An additional 45 million tokens will be released for advisors and marketing. And 24% of the tokens will go to the NAU team. These will be locked up for a period of 30 months. Eligible currencies are ETH, LTC, and BTC.
NAU is aiming to raise at least $5,000,000 during their token sale campaign. This amount is based on the approximate amount needed to operate in the 5 initial markets (Germany, Philippines, Colombia, Russia, and Ukraine) until the end of 2019.
Funds from the NAU token sale will be used for retailer and customer acquisitions (40%), research and development (5%), IT infrastructure development and legal processes (12%), and new market launches (30%).